Everything new and innovative in the creative world will be rooted in unique experiences channelled through the subconscious and appropriated by larger powers. In many instances the larger powers are usually companies, but can also be governments and other organizations. This creative innovation is frequently appropriated and diluted.
As I believe all creations are the reflection and marker of the person who was making it during that period of the work's development, through the work’s external interpretation, bastardization of the artist is inevitable— the artist is in a way turned into a consumable persona by the audience. Through commodification of innovative art done by larger powers, it further violated the artist by reducing a reflection of their experiences (often including undesirable complexities) into a set of sanitized physical traits. There are also no creative additions and it is made solely for a profit incentive.
There is a moral and political necessity the artist takes when it comes to their expression and their work. As while letting yourself be commodifiable you receive material gain at the cost of your work, legacy, and self are diluted and degraded.
A way art can become uncommodifiable would be adopting aesthetic elements that make any possible appropriation change the aesthetic drastically.
- Including incomprehensible and unnecessary text with no value except adding visual interest. The text would be cut off in awkward positions, be featured in hard-to-read fonts, and would vary in size within the same paragraph.
- Images that don’t display a product in a pleasing way. Poor photography, poor lighting, intense lens, poor color combinations, and generally creating a pile of visual noise.
Another would be the adoption of imagery of symbols that offend the neutrality of corporations. Using religiously blasphemous imagery, political sway, offensive or drastic language and depictions, etc;
There is also the possibility of making uncommodifiable art that is so detailed, reproducing ends in failure and shows the limitations of the budget or technology available. Escaping automation with a visual style that cannot be spread on a wider level.